Tire and Wheel retailer “Pay Later Tires” (Website: PayLaterTires.com) came up with the plan of adding cryptocurrencies as a new payment mode for products from their store. It was a great move considering the growth in number of people dealing with cryptocurrency. However, this new feature needed to be announced strategically through big portals so that it could get traction. We were approached by one of their employees to discuss possible marketing channels. We created a framework which suited their marketing needs. After everything was set, we started with our work and the results are given below.
1) PLACEMENT on Yahoo Finance
Link: https://finance.yahoo.com/news/tire-wheel-retailer-pay-later-151200953.html
Image Below:
2) PLACEMENT on Yahoo News
Link: https://news.yahoo.com/tire-wheel-retailer-pay-later-151200953.html
Image Below:
3) PLACEMENT on Yahoo Money
Link: https://money.yahoo.com/tire-wheel-retailer-pay-later-151200953.html
Image Below:
4) PLACEMENT on Associated Press
Image Below:
5) PLACEMENT on Big News Network
Image Below:
The syndication went over to 150+ sites some of which included Atlanta Leader, Detroit Star, Connecting Crypto, WRCBTV, KTVN, News Ok, Los Altos, Sunny Vale etc.
RESULT: We were successful in giving widespread attention to our clients’ new service.