Tire and Wheel retailer “Pay Later Tires” (Website: PayLaterTires.com) came up with the plan of adding cryptocurrencies as a new payment mode for products from their store. It was a great move considering the growth in number of people dealing with cryptocurrency. However, this new feature needed to be announced strategically through big portals so that it could get traction. We were approached by one of their employees to discuss possible marketing channels. We created a framework which suited their marketing needs. After everything was set, we started with our work and the results are given below.
1) PLACEMENT on Yahoo Finance
2) PLACEMENT on Yahoo News
3) PLACEMENT on Yahoo Money
4) PLACEMENT on Associated Press
5) PLACEMENT on Big News Network
The syndication went over to 150+ sites some of which included Atlanta Leader, Detroit Star, Connecting Crypto, WRCBTV, KTVN, News Ok, Los Altos, Sunny Vale etc.
RESULT: We were successful in giving widespread attention to our clients’ new service.